+ Privacy


Privacy Notice


This Privacy Notice applies to the processing of personal data controlled by Sequani Limited and its subsidiaries and affiliates (collectively, “Sequani”, “we”, “our”, or “us”).

We understand that various laws and regulations around the world govern personal data protection, and we respect the fact that protecting your privacy is important to you. Please read this Privacy Notice (“Notice”) to learn about how and why we collect, use, share, and protect your personal data.

Who we are

Sequani provides a variety of non-clinical services for the pharmaceutical, crop protection and chemical industries. We operate in the United Kingdom, with a registered office at Bromyard Road, Ledbury, Herefordshire, HR8 1LH.

What Personal Data We Collect

We may receive the following categories of personal data from you:

  • Your contact or business contact information (such as your name, email, address, and job title and role); 
  • Sales information (such as order and offer history); 
  • Conference or tradeshow attendance related information.
  • Your contact preferences. 
  • Your correspondence with us, and 
  • In some cases, your payment information (insofar this data relates to you as an individual and not to a business).

We may also automatically collect certain types of information whenever you interact with us on our website and through e-mails that we send to you (e.g., a receipt of confirmation or whether you clicked on the link to our website).

The information we collect may include information derived from web server logs (a log file of activities performed that is created and maintained by a server), Internet Protocol (“IP”) addresses, information collected via cookies, pages you visited on our website (URLs requested), your click and surf behaviour, and the length of your session).

How We Use Your Personal Data

Sequani processes the categories of personal data for various purposes. The overview below sets out these purposes, together with the categories of personal data that are processed for each purpose and the legal bases upon which we process personal data for that purpose.

When you interact with Sequani

If you get in touch with us, for example via the contact form on our website, or apply for vacancies, or through other Sequani platforms, we will use your personal data in order to reply to and answer your questions and requests.

For this purpose, we process your contact information, sales information, conference, or tradeshow related information, and in some cases, your payment information, and other personal data that you shared in your correspondence with us or are necessary to answer your question.  The personal information collected for recruitment processes is used solely for the purpose of evaluating your suitability for a role.

We process this data on the basis of our legitimate interest to be able to handle your questions and requests.

For the development and improvement of products, services, and website
We process your personal data in order to assess, analyse, and improve our products, services, and website. 

This means that we can monitor user patterns and preferences; for example, analyse how often you read our communication or how often you visit our website, and which pages you click on. We also collect data in our web server logs for monitoring system performance, for information security purposes, and for troubleshooting purposes. 

We process this data on the basis of our legitimate interest in order to ensure that we constantly develop and improve our products, services, and website. Where required, we will ask your consent for such processing.

To provide you products and services and/or to administer our relationship

When you choose to buy our products or use our services, we will process the personal data you submit to deliver and administer our products and/or services. When you work with us as a supplier or business partner, we may process your personal data for administrative purposes, such as sending invoices or to facilitate sharing information. We may use your personal data for customer relationship or account management, or to help with sales and customer service.   

For this purpose, we process your contact information, sales information, and in some cases payment information.

We process this data for the performance of our contract with you and on the basis of our legitimate interest to administer and maintain the relationship you have with us.

To help provide our services, we occasionally provide information to other companies that work on our behalf.

For marketing and events

We may also process your personal data for marketing purposes. In such cases, we will process personal data for direct marketing communications, business development, lead generation, market research or surveys and for education, training and continuing education, or accreditation.

For this purpose, we process your contact information, contact preferences, sales information, conference or tradeshow related information, and correspondence with us. 

We process this data on the basis of our legitimate interest in order to conduct sales and marketing activities. Where required, we will, before sending you any direct marketing communications, ask for your consent.


Sequani retains your personal data only for as long as strictly necessary for the purposes previously mentioned or to satisfy legal requirements. We have set retention periods for personal data in line with our internal data retention policy.

In some cases, laws and regulations that apply to our business may require us to retain personal data in line with legal retention periods.

Information Security

We have taken commercially reasonable steps to ensure the confidentiality and security of your personal data. We have implemented appropriate technical, physical, and organisational measures to protect your personal data against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorised disclosure, or access. We have also taken measures to prevent unlawful processing (including, but not limited to, unnecessary collection) or further processing. Examples are (IT) security policies, staff training, and through designing internal procedures in line with privacy by design and default.

Your Choices and Rights

If you wish to view, delete or amend any of the information we hold on you, this can be done by contacting us through the web site, or by writing to us at the address provided. We will not charge for amending or deleting personal information but may charge for viewing information held on you as specified in the Data Protection Act (1998).

You have the right to have your information removed from the Sequani website and systems at any time. If you wish to have your details removed, then we would ask you to contact the Data Administrator. We will then process your request.

If you feel that Sequani is not abiding by its privacy notice, we ask that you contact us so we can resolve any issues.  You may also contact the Information Commissioner's Office via www.ico.org.uk.


For the purposes of the Data Protection Act (1998), the controller of all information collected on this website is:

Data Administrator

Sequani Limited

Bromyard Road




United Kingdom

Cookie Notice

What are cookies and similar techniques?

Cookies are small text files containing small amounts of information which are downloaded to (or read off of) your device when you visit a website through, for example, the browser of your computer, tablet, or smartphone. This small text file enables data (potentially including personal data) to be stored. These (personal) data allow for you to be identified when you visit our website at a later moment in time. 

All of these techniques are further collectively referred to as “cookies and similar techniques” or “cookies”.  

What do we do with cookies? 

We use cookies and similar techniques to process personal data for various purposes. Whenever you provide consent, cookies and similar techniques are used to, among other things, show you advertisements and other relevant information about topics of interest to you, to carry out campaign analysis, and to approach target audiences.  

We also use cookies for functional or essential technical purposes and purely analytical purposes that have an extremely limited impact on your privacy. For these cookies, consent is not required as they have little to no privacy implications. For example, to help analyse the effectiveness of websites by measuring the number of visitors to a site or how many visitors clicked on key elements of a site.

We take privacy seriously and will only store the information collected via cookies (which may contain personal data) for as long as necessary for the purposes for which the cookies are used.

What types of cookies do we use?

Our website uses several types of cookies.

  • Functional cookies
  • Analytical cookies
  • Advertisements or tracking cookies

How can you disable or delete cookies?

When you activate or disable cookies on your first visit to our website, you can always undo those actions by changing your browser settings. Whether you want to disable the cookies, receive a notification at the same moment when a cookie is placed on your device, or want to delete all stored cookies on your device, these changes can be implemented through your browser settings (often found under “Help”, “Internet options” or "Settings").

How can you block cookies?

By changing your browser settings, you can set your browser preferences in order to not accept any cookies (from our website). If your browser does not accept cookies from our website, access to certain website functionalities can be denied and/or the use of all website functionalities can be limited. 

For more information about third-party cookies and your opt-out possibilities, see https://www.youronlinechoices.com/uk/

Please understand that if you decide not to submit any personal data and/or object to or block the automatic collection of any personal data (e.g. cookies), our website and services may not work correctly.


The content of this website is for general information purposes only. It does not constitute professional advice (legal or otherwise) nor should it be used as such. We cannot accept responsibility for actions based on the material contained herein. 

Email Notice

The purpose of this notice is to ensure that people who communicate with Sequani understand the way in which electronic mail (email) should be used. Its aim is to ensure that email is used effectively for its intended purpose without infringing legal requirements or creating unnecessary business risk.

The statements below applies to all incoming and outgoing email messages to or from Sequani:

Confidentiality:  This message and any files transmitted with it are private and confidential and may contain confidential, proprietary, and legally privileged information. If you have received this message in error, please notify us and remove it from your system and note that you must not copy, distribute, or take any action in reliance on it. Any unauthorised use or disclosure of the contents of this message is not permitted and may be unlawful.

Disclaimer: Email messages may be subject to delays, interception, non-delivery, and unauthorised alterations. Please note that this e-mail has been created in the knowledge that Internet e-mail is not a 100% secure communications medium. We advise that you understand and observe this when e-mailing us. Information expressed in this message is not given or endorsed by Sequani Limited unless otherwise notified by an authorised representative independent of this message. No contractual relationship is created by this message by any person unless specifically indicated by agreement in writing other than email.

Viruses: This email has been scanned for viruses, vandals, and malicious content, but no warranty is given that this email and any attachments are virus free.  We advise that in keeping with good computing practice the recipient should ensure they are virus free. 

Monitoring: Sequani Limited may monitor email traffic data and content for the purposes of the prevention and detection of crime, ensuring the security of our computer systems and checking compliance with our policies and procedures.

Registered Number and Office

Sequani Limited is a company incorporated in England and Wales with registered number: 01008026 and a registered office at Bromyard Road, Ledbury, Herefordshire, HR8 1LH.

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